Projects
Creating Patient Experience in a Pharma Company
This project focuses on developing a regional Patient Experience (PX) strategy that ensures clarity in roles and responsibilities while driving tangible improvements in patient satisfaction. By aligning stakeholders around a structured and prioritized action plan, the initiative is designed to create a more seamless, patient-centered healthcare journey with measurable impact.
Boosting Debit Adoption for Brazil’s Largest Bank
Understanding the key drivers behind debit card usage is essential to unlocking new opportunities for value delivery in this payment method. Developed for the largest bank in Brazil in terms of account holders, this project explores user behaviors, identifies pain points, and presents strategic recommendations to enhance the debit card experience, making it more seamless, valuable, and aligned with customer needs.
Unifying Customer Experience for a Global Chemical Leader
To enhance global synergy and deliver a unified customer experience, this project focused on building a Customer Care community and standardizing key processes. By aligning local teams under a shared vision and structured framework, we developed comprehensive process blueprints, best practices, and an implementation roadmap—creating the foundation for a seamless, one-voice customer journey.
Unlocking Behavioral Segmentation for a Leading Global Agribusiness
Understanding rural producers and agro-retailers is key to shaping a seamless customer experience. This project redefined behavioral segmentation by revealing how producer behaviors shift based on context and supplier relationships. By uncovering these dynamics, a new strategic framework was developed—aligning customer profiles with actionable insights to drive stronger engagement and long-term business growth.
