Resume
Professional Experience
2022-2025
Service & Business Designer | Weme
At Weme, a cutting-edge company blending Design and Technology, I played a pivotal role as a Service and Business Designer, focusing on developing innovative digital products, solutions, and experiences. With a people-centric approach, I contributed to shaping impactful strategies, leveraging design thinking to drive business transformation. Working closely with cross-functional teams, I co-created through experimentation and continuous delivery cycles, ensuring seamless integration between design, business, and software development. My work helped accelerate innovation and scale the impact of digital solutions for clients.
2021-2022
Creative & Brand Design | Intelbras
At Intelbras, a leading technology company with over five decades of market presence, I played a key role in shaping the brand’s visual identity for its Communication Business Unit. Focused on telephony, peripherals, and corporate solutions, I was responsible for designing web assets for e-commerce and social media, developing offline materials, packaging, and branding assets. Additionally, I contributed to mall media campaigns, ensuring brand consistency across digital and physical touchpoints. My work supported Intelbras in strengthening its market presence and delivering impactful communication solutions to millions of users.
2020-2021
Digital Marketing & Brand Growth | Allba Studio
At Allba Studio, a digital marketing agency specializing in driving growth for small retail brands, I took on a multifaceted role across design, strategy, and client management. I was responsible for crafting compelling social media content, managing brand presence across platforms, and overseeing key client accounts. Additionally, I contributed to web design projects, offline graphic production, and strategic planning, ensuring cohesive and results-driven marketing initiatives. This experience sharpened my ability to blend creativity with data-driven strategies to elevate brand positioning and engagement.
2018-2020
Designer, Marketing and Customer Experience | Grupo Nomura
At Grupo Nomura, one of Brazil’s largest multi-franchise companies, I played a key role in marketing and customer experience operations across 32 franchise stores nationwide. My work spanned from graphic design—creating CRM email marketing campaigns, in-store communication materials, and social media assets—to video production and brand storytelling. Additionally, I managed NPS initiatives, customer databases, and mapped customer journeys to enhance overall brand experience. This experience gave me a deep understanding of retail marketing strategy and consumer engagement at scale.
Education
2021-2022
Pontifícia Universidade Católica do Rio Grande do Sul (Brazil) | Design Experience Post-Grad Degree
2017 - 2018
Universitá Cattolica del Sacro Cuore (Italy) | Exchange for Design Bachelor's Degree
2015 - 2019